Promoting Your Partnership
So you’ve found the perfect business to team up with. You and
your new partner complement each other perfectly and you’re ready to do some
world conquering together.
Where do you start?
The best and most logical first step is to spread the word
about your new joint venture, partnership or alliance to your existing customer
database. Get in touch with your loyal clients and tell them all about this
exciting new development. After all, if this business was a perfect match for
you, there’s a great chance it’ll be a perfect match for your customers too!
There are four key avenues you can (and should) explore
immediately to promote your new partnership.
1. Website
Your website is your 21st Century shopfront and showing off a
quality partnership is one way to convert those window shoppers into actual
customers. Create a brand new webpage to promote your alliance – write a blurb
about the other business and how the combination of their services and your own
is the perfect mix for your customers. Don’t forget to include your new
partner’s logo, especially if they have a well-established brand; this will
boost your credibility and attract some extra attention.
2. Email
If you already participate in email marketing, then you’ve got
a head start with this one. You can send out a promotional email to your
subscribers specifically about your new partnership or include it as a news
item in a regular eNewsletter, if you have one. If there is an exclusive
discount or deal your customers can receive from your partner, be sure to make
this the key message of the email, but steer away from subject lines that read
like spam (e.g. “DIYers will LOVE that we’ve partnered with HouseKing” is a
more appealing subject than “40% OFF TOOLS FOR PAINTERAMA CUSTOMERS!!”)
3. Social Media
If your business is alive and active on Facebook, Twitter,
LinkedIn, YouTube, or any other social media sites, it just makes sense to let
your online followers know about your exciting business move. Start by
connecting your own business’s profiles with those of your new partner. Then
update your status(es) with the announcement! You’ll be giving your fans a
break from looking at pictures of cats and their friends’ children while also
increasing your brand awareness and reputability (a company with good connections
is usually doing something right!). As you’re preparing your social media
posts, keep in mind that they should be customer-oriented; your customers want
to know how your new partnership will benefit them more than how it will
benefit you.
4. Press Release
Is your new joint venture particularly newsworthy? Is the
local, national, or even international community going to be affected by your
partnership? Do people – customers and non-customers alike – simply need to
know about this? If you’re thinking yes, yes, yes, then it’s a good idea to
write a press release. Provide all the relevant information about both your
companies and explain why your combination will take the world by storm. Then
decide how you’ll distribute your press release. Send it off to the appropriate
newspaper and media outlets, or simply upload it to one of the many online
press release hubs. The further the word can spread, the better!
When you and another business form a joint venture through JV
Hero, our add-on ‘JV Promo Package’ is available to you and will assist you
with the writing of a website page, marketing email, social media posts, and/or
a press release to promote your new partnership.
For any other copywriting needs your business may have, we recommend The Well-Spoken Lemon.
For any other copywriting needs your business may have, we recommend The Well-Spoken Lemon.
find business partnership
